AIGA–UNO Handbill
Overview
As AIGA–UNO’s faculty advisor in fall 2019, I designed handbills to promote a welcome event and initial member meeting. These were posted around the School of the Arts and distributed in classes to recruit new members.
Problem
The handbill concept centered on the idea of the singular defining the collective. Each letterform was crafted from a single continuous line, overlapping and converging to symbolize unity. Color coding distinguished linguistic and group differences: AIGA members were represented in one color, collectively gathered at the center, while UNO students appeared in a different color along the edges. This design visually represented two distinct groups coming together to foster communication.
Columnar Structure
To create the layout structure, a 16-column grid was built from a one-half inch square proportion. The proportion was built from the symmetric proportion defined in the national AIGA logo. Custom letterforms were then placed to sub-divide or relate to column widths.
Risograph production and strategic development.
Handbills were printed using photo-reproduction techniques and tools. Using a Risograph and evoking activist distribution—fast, multi-color prints were quickly distributed to engage an audience. Typography-based communication rendered clarity and access. Bills were placed around the art building to garner visibility and interest. The initial meeting led to the full formation of a new board and establishment of the new AIGA student group at UNO.
