Direct mail piece designed to promote the Master of Fine Arts program in the Department of Art & Design at East Tennessee State University, sent to regional and national institutions.
Problem
The ETSU Department of Art & Design recognized the need to grow MFA enrollment and targeted undergraduate students seeking a graduate degree in Studio Art. The design challenge was to create a visually compelling piece that met USPS mailing requirements while also unfolding into a poster suitable for display in public campus spaces.
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